Julien Troiville a reçu une bourse de l'Association Française du marketing (1000$) afin de présenter ses travaux, issus d'une collaboration internationale, au congrès mondial 2018 de l'Academy of Marketing Science.
Ce congrès a eu lieu à la Nouvelle Orléans du 23 au 25 mai 2018.
Julien Troiville a obtenu cette bourse en répondant à un appel à projet de l'Association Française du marketing. Cet appel à projets invite au développement de recherches communes entre membres de l’AFM (Association Française du marketing) et membres de l’AMS (Academy of Marketing Science) :
In order to encourage international research collaborations, the French Marketing Association (Association Française du Marketing, AFM) and the Academy of Marketing Science (AMS) invite their members to develop joint common research proposals aimed at furthering the advancement of marketing science.
The aim of this call for research proposals is to support especially research collaborations between at least one AFM member and one AMS member. As an initial report of progress, the collaborators would present a communication at the 2021 AMS Annual Conference in New York City. The presentations are aimed at providing constructive feedback from a diverse and experienced audience helpful in better positioning the research for maximum impact. As the final objective is to encourage common publication in international ranked marketing journals, any topic that is appropriate for potential publication in such journals is eligible.
